Research amongst event buyers, conducted by BMA House, an event venue in London, has shown a significant desire to seek a better work/life balance.
With the COVID-19 (coronavirus) crisis providing an opportunity for many individuals to focus on family, leisure and personal relationships, 68 percent of event organizers said they will seek a better work/life balance going forward. This was reflected by 60 percent of event delegates also saying they would seek improvements.
In support of the strong preference for better work/life balance 87 percent of organizers and 92 percent of delegates said more people should be offered the opportunity to work from home in the long-term.
“Before reflecting on the organizer statistics, I must stress that a number of the delegates answering this survey are key workers and medical professionals,” said Kat Winfield, venue manager at BMA House, in a statement. “These individuals have continued to work tirelessly, putting themselves in danger over recent weeks, many isolating away from family and loved ones. They have not had a chance to consider a different work/life balance as they are working so hard for the benefit of all and for that they deserve our heartfelt respect and thanks.”
Winfield added, “For those working in events, these figures demonstrate clearly that many people are seeing the lockdown and changes to lifestyle as a significant opportunity to re-evaluate their lives. There is clearly a desire to focus more on themselves and their family, which is something BMA House, as a venue with a strong focus on health and wellbeing, strongly supports.”
The research was carried out in April via an online survey amongst 229 respondents, comprising 79 event organizers and 150 event delegates.