MSC Cruises USA, the North American arm of MSC Cruises, has named Alex Acosta its new manager of MICE (Meetings, Incentives & Corporate Events) and charter sales.
Reporting to Lori Sheller, senior vice president of strategic sales for MSC Cruises USA, Acosta will be responsible for cultivating and managing corporate relationships in North America.
“MSC Cruises is preparing for four ships serving the North American region this fall plus long-term we are planning for our expected continued growth and investment to make this market central to our go-forward strategy,” said Ken Muskat, EVP and chief operating officer of MSC Cruses USA, in a written statement. “With this tremendous growth it’s critical we’re constantly enhancing our business operations and shore side teams based on market need, with a prioritized focus on our groups, contact center and sales departments.”
Acosta joins MSC Cruises from Royal Caribbean International, where he worked for more than five years with corporate and resale charter clients, handling all operations and sales aspects of global charter programs. Earlier in his career, Acosta served as corporate sales manager for the charters, meetings and incentives division at Norwegian Cruise Line Holdings; held multiple sales roles at Carnival Cruise Line; and worked as an account director for all corporate incentive programs at Buy The Sea.
His appointment comes months after Claudia King-McWilliams joined the company as vice president of contact center, groups and process improvement — a newly created position reporting directly to Muskat.
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