New Details on Madrid's FITUR 2021's MICE Section Announced

IFEMA (Fair Institution of Madrid) has announced details on FITUR 2021 (International Tourism Trade Fair), an annual event that brings together professionals from the meetings, incentives, conferences and exhibitions (MICE) tourism industry. The event will celebrate its 41st edition from January 20 to 24, 2021, at Feria de Madrid, and offers among its varied content a strategic area that is a meeting point for the specialized offer and demand in this segment, which is key to boosting the tourism industry worldwide.

As every year, the FITUR MICE section will have the collaboration of MITM Events, a company specializing in MICE tourism events, and support from the network of IFEMA branches around the world. It will also offer its own area for two days prior to FITUR 2021 (January 18-19), so that these meeting can be held in an exclusively professional environment, aimed at establishing efficient contacts and generating business.

The meetings schedule offers participating exhibitors an agenda with pre-established appointments with company executives, who are thoroughly selected based on criteria that will assess their level of business potential and purchasing decision. The professional profiles summoned for this event include corporations, associations, incentives companies, Business Travel companies and event and congress organizers. An average of 30 appointments are scheduled for each participant. FITUR MICE will be complemented by a networking program, comprising various social activities that will lead to increasing contacts and strengthening bonds among participants.

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