Meetings Mean Business Provides Update on Global Meetings Industry Day 2021

Ambassadors of the Meetings Mean Business Coalition (MMBC) have issued a statement on the state of the meetings and events industry, as well as the Global Meetings Industry Day (GMID), which is still set to take place next on April 8, 2021. Overall, MMBC says that the industry rose to the occasion “time and time again,” calling 2020 “one of the most challenging [landscapes] in our history.”

Seeing how business and destinations are holding safe, in-person events and embracing the hybrid model as necessary, MMBC says: “Following this positive trajectory, we are hopeful that we will see the same success during GMID celebrations in 2021.” During the event, the plan is to demonstrate the unwavering value of the industry with leaders in business, government and the media. “Showcasing our industry’s value has never been more important—particularly at the state and local levels,” it adds.

Anticipating that protocols for hosting safe in-person events may continue to shift and vary by location, MMBC urges all GMID event hosts to continue basing their planning decisions on information from local public health authorities, continuing to embrace hybrid and virtual events as mandated. Industry professionals based in the U.S. should also refer to MMBC’s online reopening tracker—updated regularly with the latest state-by-state requirements.

Additionally, MMBC announced the 2021 GMID theme—“Meet Safe”—complemented by the launch of, a platform created in partnership with Simpleview to showcase the safe meetings and events taking place across the U.S. “We welcome and encourage all industry professionals to submit their stories in the days and months ahead,” its says.

MMBC adds to follow along and visit for information on resources for event hosts, registration details and additional tools for industry advocates amid COVID-19.

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