Two Bay Area-based design firms, BraytonHughes Design Studios and EDG Design, are set to helm a redesign for the InterContinental San Francisco that will include the property's meeting and event spaces, as well as its guestrooms, corridors and public areas. The hotel opened in 2008 in the South of Market neighborhood.
Targeted for completion this fall, the renovation will feature a refreshed cosmopolitan design inspired by the hotel’s vibrant location and city history. BraytonHughes was responsible for re-imagining the hotel’s guestrooms, corridors, and meeting and event spaces while EDG Design was responsible for re-designing the lobby, arrival, and restaurant and bar spaces.
The design aims to bring a residential quality to the guestrooms, with a new color palette and a crisper, tailored style in the carpet, the upholstery, and the modern textile wall coverings in the guestrooms. The pinstripes in the gray carpet aim to call to mind a modern, finely tailored suit, a theme carried throughout the rooms with suit-like buttons on the bed skirts outlined with striping of International Orange, the official color of the Golden Gate Bridge. Each floor of the meeting and event spaces is lined with art and custom transit maps from a significant year in San Francisco history, including the 1915 Panama-Pacific World’s Fair and the 1967 Summer of Love.