Travel industry leaders Joe D’Alessandro, president and CEO of the San Francisco Travel Association, and Ernest Wooden Jr., former president and CEO of the Los Angeles Tourism & Convention Board, will be honored as the 2020 inductees into the U.S. Travel Association Hall of Leaders, the organization announced this week.
Individuals are named to U.S. Travel’s Hall of Leaders for “sustained, noteworthy contributions that have positively impacted the travel industry and raised industry-wide standards.” With these two inductions, 102 travel industry luminaries have been named to the U.S. Travel Hall of Leaders since it was established in 1969.
“Ernie is a brilliant leader with a distinguished career in travel and hospitality, breaking barriers and blazing a trail that many others have followed,” said U.S. Travel president and CEO Roger Dow. “Joe is consistently in the vanguard of travel and tourism promotion, setting the highest bar in a city beloved around the world.
“Both of these deserving leaders have not only served their respective organizations with great distinction but also America’s travel industry as a whole, contributing greatly to the growth of travel to and within the United States.”
D’Alessandro has led the San Francisco Travel Association as president and CEO since 2006 and is an avid ambassador for the city’s culture and heritage. His success in destination management has attracted an increasing number of visitors annually to San Francisco—surging 30 percent since 2009—and he has boldly addressed city challenges with purpose and compassion.
At the helm of San Francisco Travel, D’Alessandro capitalized on the region’s booming technology sector by embracing a comprehensive digital marketing strategy, forging partnerships with the hotel community, attractions and other destinations to maximize the visitor experience. D’Alessandro is an innovator who developed the San Francisco Tourism Improvement District, which created a sustainable funding structure that serves as a national model for tourism promotion.
Prior to joining San Francisco Travel, D’Alessandro was president and CEO of the Portland Oregon Visitors Association from 1996 to 2006 and served as executive director of the Oregon Tourism Commission from 1991 to 2006. He was recognized as State Tourism Director of the Year by U.S. Travel’s National Council of State Tourism Directors in 1995.
D’Alessandro has served numerous industry boards, including the board of directors of the U.S. Travel Association, Visit California and San Francisco’s Super Bowl 50 Host Committee.
Wooden’s career in tourism and hospitality was capped with seven years as president and CEO of the Los Angeles Tourism & Convention Board, from which he retired in June. Wooden also served as executive vice president, global brands with Hilton Hotels Corporation, where he was noted as the world’s highest-ranking African American hotel executive, spearheading initiatives for 3,000 properties in 80 countries. Wooden also held senior positions with Sheraton Hotels and Resorts, Omni Hotels & Resorts, DoubleTree by Hilton and Promus Hotel Corporation.
Under Wooden, Los Angeles experienced record-breaking visitation, welcoming more than 50 million visitors from around the world in 2018—the culmination of an ambitious goal set by Wooden at the beginning of his tenure. He strengthened Los Angeles Tourism’s international footprint, particularly in China, where he established multiple full-time offices to serve inbound tourism to L.A. Wooden was named to EBONY Magazine’s Power 100 list and has served multiple boards, including U.S. Travel’s Executive Committee, the Los Angeles Area Chamber of Commerce, Visit California and the U.S. Travel and Tourism Advisory Board.
D’Alessandro and Wooden will be honored by the U.S. Travel board of directors during a virtual meeting on November 18 and will be celebrated in-person at a dinner with the U.S. Travel board at a date to be determined next year.
The 2019 inductees were Bob Moore, former longtime Hilton executive, and Nancy Novogrod, the 21-year editor-in-chief of Travel + Leisure magazine.