Jamaica to Launch MICE Roadshow in North America

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The Jamaica Tourist Board’s MICE department is embarking on a new campaign to promote the destination to North American meeting and event planners. 

To showcase the island’s offerings, the tourist board’s MICE team will be traveling throughout Canada and the United States to meet with meeting and incentive planners, said John Woolcock, groups and conventions manager at the Jamaica Tourist Board, in a written statement. 

On August 19 and 20, the team will launch its “Spirit of Jamaica” roadshow series in Toronto and Montreal, before continuing October 21-23 in Washington, D.C., Peapack, NJ, and New York City, where they will meet over 250 planners and provide an update on Jamaica through evening receptions designed to provide a “Taste of Jamaica.” 

September 10-12 will see Jamaica’s team attend IMEX America in Las Vegas, the largest hosted buyer program in North America for the global MICE market. The team will engage in scheduled appointments with planners currently sourcing warm weather destinations for their programs. Last year, a record 13,500 participants took part in IMEX America. Among the exhibitors, over 6,000 hosted buyers and trade attendees, fostering significant exposure to the Jamaica’s MICE offerings.

The tourist board said that Jamaica has a wide range of facilities for groups of a number of sizes. Additionally, the Montego Bay Convention Centre has 50,000 square feet of exhibition space, a 25,000 square-foot courtyard capable of holding up to 2,600 guests and the 18,684-square-foot Grand Ballroom, which seats over 1,500 for banquets.

In addition to the high-profile United Nations World Tourism Organization’s (UNWTO) global conference in November 2017, its most prominent event to date, the Montego Bay Convention Centre has hosted a number of other major conferences and events including: Latin America and the Caribbean Consortium of Engineering Institution Conference, Petrobras Gala & Awards, CANEX Business Conference and Expo, FOROMIC 2016: the 46th Annual Meeting of the Caribbean Development Bank Board of Governors and most notably the Jamaica Classic NCAA Basketball Tournament.

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