Hong Kong Secures Multiple First-Ever MICE Events Amidst COVID-19 Challenges

The Hong Kong Tourism Board (HKTB) has announced that Hong Kong has been chosen as the host city for four international MICE events, including the city’s first-ever events of high strategic values, and two repeated events amidst the COVID-19 challenges. These business events are expected to bring in 10,000 high-yield visitors in total and deliver great economic contribution to the city and drive multi-sector development.

“We are excited to see Hong Kong winning such strategically important MICE events against competitors around the world,” said Dr. YK Pang, Chairman of the HKTB. “It is encouraging to see major events to be held in our city for the very first time, such as the International Airline Transport Association (IATA) World Cargo Symposium, Asia Sports Technology Conference and the Congress of the Asian Society of Transplantation (CAST) 2023. It demonstrates international event organizers’ confidence in Hong Kong as a strategic, safe and hygienic destination for high-profile business events. The HKTB will continue to proactively engage international and Hong Kong organizers to bid for hosting rights of major MICE events and step up efforts in attracting repeated events with a view to maintain Hong Kong’s status as The World’s Meeting Place.”

One of the MICE strategic focuses of the Board is medical science. The winning of The Congress of Asian Society of Cardiovascular Imaging (ASCI) 2022 gives Hong Kong’s MICE industry encouragement. Dr. Lilian Leong, founding president and immediate past president of the Hong Kong College of Radiologists, pointed out the city’s reputation in related profession and all-round support to MICE organizers are the key winning factors of the bid. 

Hong Kong’s core strengths also attract the return of past events. Kenny Lo, chief executive, Vertical Expo Services Company Limited and organizer of Asia Funeral and Cemetery Expo & Conference 2021 casted his vote of confidence, “Since the first edition came to Hong Kong back in 2009, the show has gradually developed into the largest international expo and conference of its kind in the Asia Pacific region. We have every confidence that the city will bring our next three editions to even greater height.”

The HKTB has prepared a series of recovery campaigns for the MICE industry and is closely monitoring the development of the pandemic in various source markets. The campaigns will be launched when the time is right.

Details of the events are as follow: 

Asia Sports Technology Conference 2021

  • Highlights: First B2B sports tech conference held in Hong Kong and the Greater China region
  • Expected size: 1,100
  • Proposed date: First Quarter of 2021
  • Venue: HK Science & Technology Park

International Airline Transport Association (IATA) World Cargo Symposium 2022

  • Highlights: Largest international air cargo convention (first time in Hong Kong)
  • Expected size: 1,200
  • Proposed date: March 2022
  • Venue: AWE

The Congress of Asian Society of Cardiovascular Imaging (ASCI) 2022

  • Highlights: Returned to Hong Kong after 11 years since Hong Kong last held the congress in 2011
  • Expected size: 700
  • Proposed date: June 2022
  • Venue: HKCEC

The Congress of the Asian Society of Transplantation (CAST) 2023

  • Highlights: Asia’s largest and longest running medical convention on transplantation (first time in Hong Kong)
  • Expected size: 1,200
  • Proposed date: August 2023
  • Venue: HKCEC

Asia Crypto Week in 2021

  • Highlights: Largest cryptocurrency and blockchain technology event in Asia
  • Expected size: >2,000
  • Proposed date: March 2021
  • Venue: Kerry Hotel Hong Kong

Asia Funeral and Cemetery Expo & Conference 2021, 2023 and 2025

  • Highlights: Largest of the trade in Asia
  • Expected size: 6,400 
  • Proposed date: 2021, 2023, 2025
  • Venue: HKCEC

Visit www.discoverhongkong.com.

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