Greater Miami Convention & Visitors Bureau Launches Tourism Recovery Campaign

The Greater Miami Convention & Visitors Bureau (GMCVB) has announced the launch of Miami Shines, a travel and tourism recovery program to promote Greater Miami and the Beaches as a place for vacations and future meetings and conventions business. The program includes a lineup of promotional incentives across restaurants, hotels, museums, spas and attractions.

The GMCVB is rolling out the Miami Shines platform to coincide with the opening of hotels and public beaches as a way to drive demand and stimulate business for the hard-hit tourism industry. Under the Miami Shines platform, the GMCVB is launching the Miami Spice Restaurant program two months early, offering visitors and locals the opportunity to enjoy restaurants with three-course meals priced at $25 for lunch/brunch and $39 for dinner, now through September 30. Specially curated “Spice and Stay” packages offer guests special rates at participating hotels when paired with Miami Spice meals on property. Miami Shines marketing materials include a video campaign produced in English, Spanish and Creole, targeting local and regional customers, as well as visitors and meeting planners. The program includes a Miami local-pride initiative and offers residents a multilingual Miami Shines Toolkit, encouraging locals to share their #MiamiShines moments on social media. Miami Shines includes a comprehensive advertising, social media and public relations strategy.

Miami Shines includes local, regional and national components to help drive vacations and future meetings and convention business. Miami Shines is the culmination of the GMCVB’s pre-recovery programs, which include Miami Eats, Miami Salutes and Virtual Miami, among others.


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