GBTA Endorses the “Safe Stay” Campaign for Hotel Industry

The Global Business Travel Association (GBTA) is endorsing the “Safe Stay” campaign recently established by the American Hotel and Lodging Association (AHLA).

GBTA members called on the hotel committees to discuss the opportunities for collaboration and a joint approach to the recovery period, as properties around the world look to reopen and start welcoming guests. Members were united in their support for the “Safe Stay” initiative to create a hotel industry standard on cleaning practices, social interactions and workplace protocols. GBTA will be supporting AHLA by lobbying government to support these guidelines as minimum level standard agreements for hotels post COVID-19.

“GBTA is working with buyers and supplier members from all the travel verticals to find suitable solutions to manage the recovery following the pandemic," said Scott Solombrino, CEO of GBTA, in an official release. "The committees made up of buyers, and suppliers, are experts in their field and a fantastic resource to help facilitate discussions and progress opportunities for collaboration and standardization. In the accommodation sector, each global hotel brand has their own reopening plan, but to restore consumer confidence and corporate confidence, it is vital that this sector has a common protocol for cleaning standards."

Chip Rogers, AHLA president and CEO, added that "Safe Stay" is an industry-wide effort to create greater transparency and confidence throughout the entire hotel experience.

For more information on the “Safe Stay” campaign guidelines, visit

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