FITUR MICE Receiving Positive Business Response Ahead of Event

With only three months to go until FITUR Tourism Recovery Special, it says there has already been a tremendously positive business response to the FITUR MICE section, the B2B meeting point for the supply and demand of meetings, conferences and congress tourism and business travel. This response testifies to the need to renew contacts, find business opportunities and boost business activity in this vital segment for tourism and countries’ economies.

FITUR MICE has already confirmed the participation of 54 companies from 16 countries. These include major hotel groups such as BarcelóBlau Hotels, Mon Hotels, W Barcelona, City Express; convention bureaus such as Gran Canaria and Valladolid; Spanish destinations including Asturias, Cordoba, Galicia, Las Palmas, La Rioja, Madrid, and Sitges, and international destinations such as Hungary and the Czech Republic, the Seville and Zamora exhibition and congress centers, events venues like the Royal Glass Factory at La Granja, near Madrid, and technology services companies.

Initial figures show strong demand, as already more than 250 hosted buyers from 46 countries have registered on the FITUR MICE platform.

The FITUR MICE section is organized in partnership with MITM Events, a company specializing in organizing B2B events for the MICE industry, and with the support of IFEMA’s worldwide delegations network. Over the two days before FITUR 2021 Tourism Recovery Special, FITUR MICE will take place May 17 and 18. This is an exclusive space where registered participants will carry out a complete schedule of meetings with an average of 35-minute appointments with company executives. These executives have been selected for their large turnover. They include corporations, incentives companies, event and congress organizers, associations, and business travel.

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