FITUR 2021: A Strategic Edition for Tourism Recovery

IFEMA is working on a "very special edition" of the International Tourism Fair, FITUR 2021, with the challenge to set a turning point and contribute to the recovery of the tourism industry. In the upcoming fair, FITUR aims to adapt to the current context and to the needs of companies, countries and destinations that will lead to the revival of the tourism industry.  

FITUR points out how well the announcement for the 2021 event was received—including the fact that it is to be held in-person May 19-23, 2021by all of the national and international companies and professionals who usually meet at this event. The possibility of returning to in-person meetings, in a safe environment, is a key factor in strengthening business relations at a time when face-to-face meetings are even more valuable to boosting business and international tourism activity. 

At the same time, IFEMA has designed several measures to support participation at FITUR 2021. On the one hand, it has developed a flexible system and calendar for bookings, contracting and payments; and, on the other hand, it has adapted its cancellation policy to the current times of uncertainty, with a framework that contemplates both incidents of force majeure, as well as of other nature. 

Along these same lines, IFEMA has introduced a “Tourism Recovery” special discount for FITUR, that offers all participants discounts between 8 and 15 percent, with the aim to contribute, insofar as possible, to reducing the financial burden for exhibitors. 

With all of this, FITUR, in its commitment to optimizing its scope, rallying power and representation, is preparing what it says will be a strategic edition, and it looks forward to even more industry support than it is already receiving, which is essential to the much-awaited reunion of the international tourism industry.

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