Airlines Reporting Corp. (ARC) has announced the latest release of ARC Trip Classification Indicator (TCI), which provides insights into whether a trip’s primary purpose is business or leisure. Using artificial intelligence (AI) trained on 135 million aggregated global air travel passenger trips from 2022, this TCI release shifts away from pre-pandemic data comparisons to reflect current travel patterns.
- Corporate travelers are booking air travel further in advance, with the percentage of tickets purchased more than 14 days from departure increasing from 2019 to 2022.
- Business trips lasting five to seven days increased in 2022, signaling corporate travelers are extending their trips beyond the three to four days that was typical pre-pandemic.
“Our team spent months updating and testing the ARC Trip Classification Indicator model to ensure customers leveraging TCI can make informed business decisions based on the most accurate and ever-changing air travel data,” said Steve Solomon, chief commercial officer at ARC. “This latest version enables organizations within or serving the travel ecosystem to better understand the type of travelers boarding planes.”
Sojern, a travel marketing platform that helps marketers explore the nuances of the travel-buying experience, is one of the first companies to use TCI.
“We have a variety of clients across the travel and tourism industry that want insights on travel patterns and travel behavior within the corporate and leisure segments,” said Amber Kuo, senior director of travel insights and analytics at Sojern. “ARC Trip Classification Indicator helps us understand the market share of business versus leisure travelers and how well each segment is performing.”
For more information, visit hwww2.arccorp.com.